Pavlou, Paul A., and Omar A. El Sawy (2006), "From IT leveraging competence to competitive advantage in turbulent environments: The case of new product development", Information Systems Research, 17, 198-227.
Drag & Drop to move Environmental turbulence : Cross-functional integration
- The quality of interaction among different functional areas.
There are frequent interactions between our cross-functional NPD group.
The NPD process is truly a cross functional effort.
- Song, M., and M. Parry (1997), "The determinants of Japanese new product success", Journal of Marketing Research, 34, 64-76. [Endnote]