Construct Details:

Source (6913):

Pavlou, Paul A., and Omar A. El Sawy (2006), "From IT leveraging competence to competitive advantage in turbulent environments: The case of new product development", Information Systems Research, 17, 198-227.
Endnote


Construct



Definition:

  • The quality of interaction among different functional areas.


Item(s):

  • There are frequent interactions between our cross-functional NPD group.
  • The NPD process is truly a cross functional effort.


Citations:

  • Song, M., and M. Parry (1997), "The determinants of Japanese new product success", Journal of Marketing Research, 34, 64-76. [Endnote]